StudioBrand guide
Golf & lifestyle menswear

Redvanly

Built for the days a dress code won’t let you reach for shorts.

Full asset library
The principle

Photography is the ad. Type is sparse, perfect, and never competes with the product — no badges, no CTA buttons, no decorative gradients, no AI imagery.

Positioning

Redvanly makes golf-meets-lifestyle menswear — performance pieces that pass for tailored. The signature is pull-on construction: the Kent trouser, and the Carter, billed as the first-ever pull-on golf short.

It’s for the man who faces a dress code shorts won’t clear — office, country club, travel. The piece he reaches for on the days he can’t reach for shorts.

Palette
  • Redvanly Red#EB1B24
  • Deep Gray#59595B
  • Bright White#FFFFFF
  • Pure Black#000000
  • Site Gray#E0E4E7
Typography
  • GT America Expanded LightDisplay

    ALL CAPS, tracked ~0.2em. The lead display face for every execution — at least double the body size.

  • OnestBody & statements

    Bold for statements and quotes, Regular for body and subheaders. Sentence case.

  • Fragment MonoCaptions & kickers

    Regular, ALL CAPS, small (13–16px). Kickers, CTAs, labels.

Voice
  • Terse, declarative, specific — “The first-ever pull-on golf short.”
  • Product names are headline material: “THE CARTER · PULL-ON SHORT.”
  • State the real offer only — never invent discounts, promo codes, or dates.
  • Reviews must be real customer quotes, attributed (“— Stan N.”).
Never
  • ✕No badges, CTA buttons, or decorative gradients.
  • ✕No AI-generated imagery of the product or people.
  • ✕Never set “REDVANLY” in a typeface — always the locked wordmark artwork.
  • ✕Never invent an offer, code, or date.
Products
Edit in Studio

Syncing the catalog…

Resources

Guidelines, asset library, and reference links land here.

Redvanly · Studio brand guide